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Web Resources Wants vs. Needs It's important to distinguish between website wants and needs and to focus on website functionality—what's really necessary to reach specific marketing goals. Developing a website strategy is not just limited to achieving your web site goals, but should also be a part of your overall marketing plan. Business - Directory of business/finance/loan/mortgage related partner sites more 1 2 3 4 5 Computers - Directory of computer hardware/software/peripheral related partner sites more 1 2 3 4 5 Internet - Directory of webhosting/webdesign/internet marketing related partner sites more 1 2 3 4 5 Software - Directory of software related partner sites more 1 2 3 4 5 Web Design - Directory of web design/development related partner sites more 1 2 3 4 5 Web Hosting - Directory of web hosting related partner sites more 1 2 3 4 5 Web Promotion - Directory of search engine optimization/internet marketing related partner sites more 1 2 3 4 5 Web Resources - Directory of other web related partner sites more 1 2 3 4 5 Recreation - Directory of travel/hotel/cruise related partner sites more 1 2 3 4 5 Casino - Directory of online gambling/poker/blackjack/roulette related partner sites more 1 2 3 4 5 Health - Directory of online pharmacy/hospital/health related partner sites more 1 2 3 4 5 Shopping - Directory of online shopping/gift related partner sites more 1 2 3 4 5 Miscellaneous - Directory of all other partner sites more 1 2 3 4 5 The final step in creating an E-Strategy is to separate wants from needs. It's easy to want "cool" capabilities you have seen elsewhere on the Internet, but it can be hard to determine if certain functionality will really help your business marketing effort.Perhaps it is actually more important for you to know who is using your website and how often they are coming back for more information, or if your print marketing campaigns and online marketing is really bringing you new business—or not.

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