Whatever your website business model, you need to start off with at least 20 original pages. Whether you're offering a physical product, a service or an information product, one of the essential parts of ensuring the success of a website is to keep it fresh. Search engines rate websites that are continually updated extremely highly.

It's incredibly important to be considered a specialist in your field when providing a service or information product. If you're not, you'll never maintain the repeat traffic necessary to ensure long-term online success. When writing your content, consider your present skills and knowledge. What are you particularly good at? Again, write at least 20 articles or product reviews - each around 300 words, each going some way to proving your industry credibility. Each article should have a theme and a title that appeals to the reader.