Don’t blame Internet Marketing Advisors – it’s not our fault! Search Engine Optimization, SEO for short, has rules to follow. To the extent you follow the rules, the more likely you are to place higher on the search engines, ahead of your competition.

Many do the whole website backwards. They write and design it, then pop in keywords - usually general ones, like our electrical friend above. Better to find the keywords you can win, THEN write and design around them. The key: niches. Better to have ten pages, each devoted to one niche, than all pages devoted to general keywords that put you #1999 on the search results. Few searchers even get to the second ten results.